In a world that gathers pace wholesale nba jerseys we need to look ahead, to be not just agile, but anticipatory. In fast moving times we need to exploit the new behaviors and opportunities that technology make possible.
Here are 8 key thoughts for the years ahead. Understanding these shifts which could dominate in 2016, but cheap nfl jerseys are emerging over a longer period, can help businesses’ propel themselves into the future.
1) Digital disappointment.
The only thing that grows faster than technology are our expectations of it. The gap between what we know to be possible and what we experience most days widens.
Our children are growing up in a world where all screens are cloud connected, where any song or movie ever made it at their fingertips, where all screens are multitouch, yet the looks of disappointment grow.
Why is changing my flight taking 100 key presses at the airport? Why is this film not available for streaming? Why do I need to print this ticket? How can the website be down? How the hell is it that every hotel and gym still only has pre-lightening iPhone chargers? Surely this town should have 4G by now?
We are perfectly described by the genius work of Louis CK , “how is it that the world owes us something we only knew existed 5 seconds ago”
When now it feels that anything is possible, it’s increasingly frustrating to experience things that only recently felt acceptable. We just won’t tolerate it anymore. From taxi drivers that get lost, to buses that won’t take credit cards, to buses that only take credit cards, we are disappointed.
“The future is here, just not evenly distributed” is a quote that haunts customer expectations. The challenge is in a time where companies thrive on the gimmicks, the VR experiences, the iBeacons, the Apple Watch apps to open doors- how do we just make everything really good? How does your business build around the very best tech and surprise and delight by delivering the basics brilliantly? EVERY TIME and FAST.
2) Privacy in the world of intimate data.
A whole new generation of people will have grown up with cameras in their faces, images and intimate thoughts shared across the world, comments made freely about their being in public, will this group of people have any notion of privacy as a concept? Will or it be like explaining color to a person who has never seen?
We’re continually redrawing the lines on privacy.
The age of Big Data is more about Intimate data than scale. Our phones know our bank details, locations, fingerprints, addresses, as we trade convenience and personalization to save time and think less, are we making a faustian pact? and is it reversible. A side point, it’s dumb or smartphones are called phones, the phone app is about the 12th most used app, it’s a naming distinction that forgets the most profound thing about our phones, that they are personal. We should really name them “personals” since what makes mobile phones so key to our future is that they bubble up the right information at the right time, based on no passwords, user names, and all that crap we suffer with the non mobile web.
The near term future will see complex discussions about privacy. It will be radically different in different countries, for different age groups. Adverisingand business need to tackle it full on. Have we lost it already? Can we keep it for the lights future? Do we let go and maximize what we get in return? Is transparency the new privacy? Is privacy trading a key opportunity?
3) Life augmentation.
When all this intimate data collides with machine learning and context based thinking we’re going to see a new way that we interact with devices and a new way that they interact with us.
While it sounds like a Samsung ad, we’re going to need to think of technology as a life partner, providing us with little bits of extra data, little suggested nudges, little contextual ambient information to help us.
We all know our controlar calendar tells us where to go, we can’t remember any phone number, but this sort of gentle cognitive outsourcing starts to connect and become smarter. We’ll see predictive computing combine with more intuitive interfaces and speech recognition, devices like the Amazon echo and Siri to make the internet surround us.
We will see TouchID and tinder like UI’s to make buying things more easy and most interractions increasingly frictionless. Forget the 13 key presses to use a car app to open a car door, welcome to a car door that opens with your fingerprints, it’s not just software it’s hardware too.
Welcome to a world where things just happen, a form of cognitive outsourcing.
Sound farfetched? How many birthdays can you now remember? How many phone number can you bring up? We’ve started already.
While virtually all graphs of future growth are based on linear projections, the future doesn’t happen that way.
Adjacent technologies combine, cars for one are about to undergo an incredible change, it’s because of adjacent developments are coming together to changes the entire business model of automotive makers. They are now in the mobility business.
Society either accelerates trends or breaks them while legislation, financing and business models have extraordinary effects. Hoverboards are being crippled by unexpected laws that few saw coming.
Our predictions about the future are not getting better, we overestimate the effects of hardware, and underestimate the effect of software. We should be on the moon, with levitating wholesale mlb jerseys cars by now, when in fact our Tesla’s learn to drive, improve with software updates and our phones allow us to summon food, vehicles, labour on demand and we are connected to every form of anything ever made.
The reality is that we live on the edges of profound new technologies that could each individually changes everything or come together and change nothing. 3D printing could revolutionize the entire industrial age, logistics and the foundation of retail , or remain a novel way to print trinkets. Self driving cars could change our entire societal and physical landscape or become too complex, philosophically and practically to ever work. VR could unbundle our being from the everyday and change the way we see entertainment, work, vacations and life, or we could all feel like glass-holes. From Drones to Blockchain, personalized medicine to the very biggest, artificial intelligence, we live on the Influence threshold of the very most profound changes that could also Client become vast pointless distractions.
5) Horizontalization and Platforms.
A whole new world of businesses are built on the idea of owning the customer interface. We’ve Airbnb, Seamless, Facebook, Alibaba, Uber and a whole world of companies built on putting themselves as a thin layer between vast supply systems and customers. 2016 should see incredible battles between 24 companies aiming to be topmost.
Large CPG brands could aim to supply direct to the customer using their brand as that interface. Companies like Apple with Apple pay can own transaction data, Mobile operators could perform both ad blocking and ad injection, Smart TV makers could sell their own video ads. Facebook is showing 4 billion views per day, why isn’t this both the next large retailer and TV company, when you have over a billion eyballs, you can do anything.
Just take one area, payments. In theory banking could be totally taken over by thin p2p players, by mobile operators via carrier billing, by Apple Pay or Android Wallet. We could have brand new blockchain type companies emerge from nowhere to take over a multi trillion dollar market. Thinness and new business dynamics of a fast changing world effect the ability of companies to survive in markets once considered limited by high barriers to entry.
Expect 2016 to be the start of companies leapfrogging over each other to own customers.
6) Products as integrated experiences .
Other than jeans and our bodies, the more you use things and the older they got, the worse they became. Until now. In the modern age software becomes more vital and software and hardware blend to become one. Increasingly the design the car interface becomes as vital if not more, than physical dashboard design, car’s like Tesla’s become better each year, as do our phones and Televisions. As software becomes integrated into cars, fridges, homes, TV’s, and every larger and more significant things, we’re seeing the physical and virtual blend. Many expect 4K tv’s to be gamechanging, when perhaps better content search would be a bigger difference. From Nest Thermostats to Hue lighting to Sonos , increasingly the point of differences is not in what things do, but how they do it.
7) Post Digital Thinking.
We endlessly talk about the best digital innovations, the best digital strategies, the digital economy, digital advertising, digital publishing , what does this mean? Our world is endlessly and uselessly using the word digital. Perhaps, and this is a dream of mine, we will awake to a modern world where digital is like electricity. A totally vital, totally transformative, entirely background concept. We will talk about great ideas, wonderful businesses, superb business strategy and just accept this all happens in a modern world.
8) App’ocalypse .
For years we’ve assumed the natural best internet experience would be the App, but we’re for all the new apps launched every year, our habits remain stubbornly similar. Once the home screen was there to fill, now every new app likely needs to replace an old весна app. We’re slowly accepting that the modern world may move beyond apps. Whether it’s the stubborn effectiveness of mobile websites, perfect for companies we don’t want a relationship with, to app streaming from Google, but especially the growing notion that IM could become the platform that replaces the browser. Soon our first entry point for buying things, ordering things, customer service, is likely to be an IM platform with companies bolting into the back end.
Written by: Tom Goodwin